Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
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In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note.
Once a product “crosses the chasm” it is faced with the “tornado,” a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Publisher : Harper Business; Reissue edition (December 27, 2005)
Language : English
Paperback : 272 pages
ISBN-10 : 0060745819
ISBN-13 : 978-0060745813
Item Weight : 10.4 ounces
Dimensions : 5.31 x 0.61 x 8 inches
Customers say
Customers find this book to be a valuable resource, with one describing it as the most important business and product book ever written. Moreover, they appreciate its relevance, with one customer noting it provides a playbook for product positioning through market stages. Additionally, the book receives positive feedback for its pacing, with one customer highlighting it as an excellent complement to Crossing the Chasm.
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