The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
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(as of Mar 20, 2025 03:02:27 UTC – Details)
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Customers say
Customers find the book provides great information and insights into building a business. They find the content easy to read and understand, with simple and practical steps in the real world. The approach is well-documented and easy to learn. Many customers consider the book worth every penny and consider it a classic. However, opinions differ on the length, with some finding it interesting and easy to follow, while others feel it’s too long.
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