Agile Business Development: A Practitioner’s Guide to Compelling Value Proposition
$15.95
Price: $15.95
(as of Mar 08, 2025 08:56:30 UTC – Details)
The 43 Agile Business Development (BD) practices in this small book are simple techniques with profound impacts. BD, capture, proposal, and sales practitioners at all levels will identify with the story and find empowerment in the approach.
“This approach does more than improve outcomes – it simplifies the path to success. Agile prioritizes clarity over complexity, encouraging streamlined messaging, concise visuals, and direct actions that resonate with stakeholders. It’s not about endless planning; it’s about doing the right things, at the right time, with precision and purpose. What Todd offers is more than a method; it’s a blueprint for transformation.” Mike Parkinson, Principal, 24 Hour Company
Present customers with compelling value throughout the deal cycle, culminating in a proposal that blows them away. Wake up growth organizations and drive cross-functional collaboration by shifting power from processes to people.
“I have reviewed many proposals. I have never seen such a powerful Executive Summary … I would give you the new contract on the basis of the Executive Summary alone.” Former government executive after reviewing a draft proposal, developed using Agile BD practices, for a $6B healthcare services contract.
Publisher : A Train (January 3, 2025)
Language : English
Paperback : 113 pages
ISBN-10 : 1965161693
ISBN-13 : 978-1965161692
Item Weight : 6.4 ounces
Dimensions : 5 x 0.26 x 8 inches
Customers say
Customers find the book insightful and practical, providing a useful way to learn and analyze business concepts. They find it easy to read and understand, making it a great checklist for those familiar with the subject matter. The writing style is well-crafted and makes the reader consider SOPs in a new light.
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