Hooked: How to Build Habit-Forming Products
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How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
From the Publisher
Publisher : Portfolio; Illustrated edition (November 4, 2014)
Language : English
Hardcover : 256 pages
ISBN-10 : 1591847788
ISBN-13 : 978-1591847786
Item Weight : 12.8 ounces
Dimensions : 5.71 x 0.87 x 8.55 inches
Customers say
Customers find the book packed with insightful strategies and appreciate its well-written, engaging content that makes applying the ideas easier. Moreover, the book is fast-paced, with practical exercises throughout, and one customer notes it provides clear workbook-style techniques for testing and implementation. Additionally, customers describe the book as eye-opening, with one review highlighting its detailed view of the subject matter.
AI-generated from the text of customer reviews
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