The Personal MBA 10th Anniversary Edition
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.
Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That’s not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.
The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management…all in one comprehensive volume.
Inside you’ll learn concepts such as:
The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.
The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?
Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.
The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities–no matter what you do (or would like to do) for a living.
From the Publisher
Publisher : Portfolio; Anniversary edition (September 1, 2020)
Language : English
Paperback : 496 pages
ISBN-10 : 0525543023
ISBN-13 : 978-0525543022
Item Weight : 2.31 pounds
Dimensions : 5.5 x 1.05 x 8.4 inches
Customers say
Customers find the book concise and easy to read. They appreciate the pertinent concepts and high-level coverage of business topics. The book provides an engaging and effective introduction to business concepts at a high level. Readers find the content interesting and effective. However, opinions differ on the fluff level – some find it clear and simple without too much fluff, while others feel it contains elementary material with a lot of fluff.
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