

The Short List: How to Drive Business Development by Focusing on the People Who Matter Most
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Focus on the right relationships for better business results.
When it comes to business development, professionals often struggle—not from a lack of opportunities but from not knowing where to focus their attention. In a world where we can access anyone through six degrees of separation, our 500+ LinkedIn connections and cluttered CRM databases only exacerbate the question: “What is the best use of my time?”
The Short List delivers a clear, actionable guide to identifying the people you need to prioritize and the techniques you can use to nurture those relationships into career catalysts. It provides a step-by-step plan with easy-to-use exercises to help newcomers get started and seasoned rainmakers hone their approach. Streamline your networking system and elevate your business development results with this indispensable guide.
Cofounder and CEO of PipelinePlus, David Ackert, is a highly regarded business development thought leader who has pioneered revenue acceleration programs for hundreds of professional services firms worldwide.
ASIN : B0DSCNHBJD
Publisher : Greenleaf Book Group Press (January 28, 2025)
Publication date : January 28, 2025
Language : English
File size : 6.0 MB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 264 pages
Customers say
Customers find the book useful for business development. It provides actionable insights, real-world examples, and practical tools to grow their businesses. The engaging writing style makes complex concepts easy to grasp. Readers describe the book as engaging, motivating, and highly readable.
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